The Phillies logos are great.  First, the PHILLIES name provides a good example or how two brand names can co-exist if the markets and products and services are totally different such that consumers are not likely to confuse the source of the products or services:


As I write this, the Phillies are getting ready to face off against the Yankees in Game 6 of the World Series.  I’m a Red Sox fan since birth, so that means I’m rooting for the Phillies.  The Philadelphia Phillies is a great trademark and they have a great set of logos.  Phillies is, I presume, a made up word which is created from the word Philadelphia and its nickname Philly (i.e. Philly Cheesesteak).

The name is very suggestive therefore of a team from Philadelphia.  The current logo including the liberty bell, cracked and all, the shape of a baseball field, and the word “Phillies” in a fun script font using stars to dot the “i”s, a subtle reference to Philadelphia’s place in American history.  The Phillies also use a stylize “P” logo with a baseball forming the circle inside the “P.”  The logos are playful, and connect to the team name and the city of Philadelphia and the sport – perfect for a sports team.

A great website containing the history of many team logos from many sports here: (like the Cleveland Stokers of the North American Soccer League or the Kentucky Colonels of the American Basketball Association).

Tip: Sometimes more than one logo are relevant for your business; they may be used together or separately.  If you have great logos, have you taken steps to protect them?

Share this blog post >