There are several different types of searches one can conduct before filing a trademark application. Erik reveals some of these key search terms and differences that brand owners should be aware of.
Read MoreThe following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. There are FIVE basic types of marks. In descending order, from those with the most protection to the least, they are: Coined: Completely new and...
Read MoreIf Apple does not use the ® with their trademark why should you? In this video Erik presents the pros and cons of using your registration symbol with your trademarks, when eligible.
Read MoreRegistration is the ultimate ‘level up’ in the game of trademark protection.
Read MoreAs all businesses face some level of crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters. For more details and the checklist, see https://www.erikpelton.com/resources/trademark-visuals/brand-management-checklist-for-a-time-of-crisis/
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