It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally...

When a trademark application is “approved for publication,” it is good news. But it also means that the application has not yet reached the final conclusion. In this podcast Erik explain the long and winding road process towards getting your trademark fully approved, and the...

For more on Building a Bold Brand, see my recently published book. An unregistered trademark is unprotected, unfulfilled, and undervalued. For more Peltonisms®, see https://www.erikpelton.com/resources/peltonisms/