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Brand Management Checklist for a Time of Crisis
As all businesses are facing crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters.
Read MoreMonthly Archives: May 2020
20 years of trademarks, and still learning!
The following is an edited video transcript. For the full video, see below. The world of trademarks, trademark law, trademark registration, and brand building is complex and ever-changing. I know — I’ve been in the world of trademarks for more than 20 years now and...
Read MoreThe bold brand building palette
An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use to make bold brands. In general, bold brands are better because they are more creative, more unique, and more protectable. These tools...
Read MoreHow Does a TTAB Dispute Differ from Litigation?
What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO different from court litigation? Erik discusses both the similarities and differences in this video.
Read MoreKeeping a Brand Centered in a Time of crisis
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values of any business.
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