I love baseball! And baseball trademarks! To succeed in baseball, a team has 9 players on the field at once, each doing their own thing. While each player has their own responsibilities, each must play as part of a team, in harmony with the others,...

The following is an edited video transcript. For the full video, see below. The world of trademarks, trademark law, trademark registration, and brand building is complex and ever-changing. I know — I’ve been in the world of trademarks for more than 20 years now and...

An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use to make bold brands. In general, bold brands are better because they are more creative, more unique, and more protectable. These tools...

What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO different from court litigation? Erik discusses both the similarities and differences in this video.