20 years of trademarks, and still learning!

The following is an edited video transcript. For the full video, see below. The world of trademarks, trademark law, trademark registration, and brand building is complex and ever-changing. I know — I’ve been in the world of trademarks for more than 20 years now and...

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The bold brand building palette

An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use to make bold brands. In general, bold brands are better because they are more creative, more unique, and more protectable. These tools...

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