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Monthly Archives: May 2020

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Posted on May 29, 2020 by Erik

The trademark application baseball team – 9 individual parts, working together

I love baseball! And baseball trademarks! To succeed in baseball,...

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Posted on May 27, 2020 by Erik

Brand Management Checklist for a Time of Crisis

As all businesses are facing crisis right now due to COVID-19, Erik shares some keys...

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Posted on May 25, 2020 by Erik

20 years of trademarks, and still learning!

The following is an edited video transcript. For the full video, see below. The world...

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Posted on May 22, 2020 by Erik

The bold brand building palette

An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use...

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Posted on May 21, 2020 by Erik

How Does a TTAB Dispute Differ from Litigation?

What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO...

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Posted on May 20, 2020 by Erik

Keeping a Brand Centered in a Time of crisis

Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus...

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Posted on May 18, 2020 by Erik

Tips for keeping a brand centered in the midst of coronavirus crisis

In this brief video, I share six tools for brands...

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Posted on May 16, 2020 by Erik

How to Check USPTO Trademark Registration Renewal Dates

Learn about trademark registration renewal dates at the USPTO in this brief video:

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Posted on May 15, 2020 by Erik

What makes my book unique? 20 years of helping businesses build bold brands, while buildin...

I wrote Building a Bold Brand: The foundations of trademark...

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Posted on May 14, 2020 by Erik

Brand management checklist for a time of crisis

To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can...

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