I love baseball! And baseball trademarks! To succeed in baseball,...Read More >>>
Monthly Archives: May 2020
Brand Management Checklist for a Time of Crisis
As all businesses are facing crisis right now due to COVID-19, Erik shares some keys...Read More >>>
20 years of trademarks, and still learning!
The following is an edited video transcript. For the full video, see below. The world...Read More >>>
The bold brand building palette
An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use...Read More >>>
How Does a TTAB Dispute Differ from Litigation?
What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO...Read More >>>
Keeping a Brand Centered in a Time of crisis
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus...Read More >>>
Tips for keeping a brand centered in the midst of coronavirus crisis
In this brief video, I share six tools for brands...Read More >>>
How to Check USPTO Trademark Registration Renewal Dates
Learn about trademark registration renewal dates at the USPTO in this brief video:Read More >>>
What makes my book unique? 20 years of helping businesses build bold brands, while buildin...
I wrote Building a Bold Brand: The foundations of trademark...Read More >>>
Brand management checklist for a time of crisis
To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can...Read More >>>