To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can make sure that each of the following are addressed (or at least considered) in its decision-making:
- Clear communications, to be proactive and available to customers
- Adapting to changing environment, such as online delivery, or streamlined operations
- Ensure proper trademark and intellectual property protection, to minimize risks and exposure
- Put customers and employees ahead of revenue, ensuring their trust will maximize opportunity
- Stay true to core values, which should never waiver
- Plan to grow and launch when crisis ends, as those prepared will take off quicker
More of my trademark visuals at https://www.erikpelton.com/resources/trademark-visuals/
