Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? In this episode, Erik injects...
Read MoreIt is not easy to come up with a great new brand name, one that is bold, unique and protectable. Here are some tips: Begin with suffixes, prefixes, root words, and the message to convey to consumers. Use these parts to brainstorm possible combinations and...
Read MoreThe world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on the changes and trends from the past year, and why is it more critical than ever to protect your brands...
Read MoreThe following is an edited transcript of my video, Why You Should Check Trademark Registration Renewal Deadlines Now. I want to share two important reasons why trademark owners should think about their renewal deadlines right now. With trademark renewal deadlines at the USPTO, there is...
Read MoreWhen new clients ask me about what they should do to fully protect and guard their brand, I point them to the five most common habits of a successful trademark client: They don’t delay. They file early and they file often. If they’ve got a...
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