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Monthly Archives: September 2021

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Posted on September 30, 2021 by Erik

Is Your Brand Seaworthy?

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about...

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Posted on September 29, 2021 by Erik

The 5 Most Common Trademark Application Mistakes and How to Fix Them

There are many different mistakes that can affect a trademark...

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Posted on September 27, 2021 by Erik

The Growing Threat of Trademark Scams – article published by ABA

I recently co-wrote and article with Olivia Muller about the...

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Posted on September 24, 2021 by Erik

Why Are USPTO Trademark Applications Taking Longer Than Ever?

The following is an edited transcript of my video, Why...

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Posted on September 23, 2021 by Erik

Anatomy of a podcast brand: Trick of the trade(mark)

  Tricks of the trade(mark)® is my podcast on branding and trademark topics. You can...

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Posted on September 22, 2021 by Erik

How to Water Your Brand for Growth

A plant needs water to grow. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the...

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Posted on September 20, 2021 by Erik

Monitoring for trademark infringements doesn’t need to be costly or expensive

The following is a transcript of my video, How to...

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Posted on September 16, 2021 by Erik

sofTMware® : a free tool for monitoring the status of trademark applications and registra...

sofTMware® : a free tool for monitoring the status of...

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Posted on September 15, 2021 by Erik

Does My Non-Profit Need Trademark Protection?

When it comes to non-profit organizations and trademark protection, there are several misconceptions. In this...

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Posted on September 13, 2021 by Erik

How to improve the odds of success for a trademark application

The following is a transcript of my video Improving the...

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