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Anatomy of a podcast brand: Trick of the trade(mark)
Tricks of the trade(mark)® is my podcast on branding and trademark topics. You can listen to episodes (be sure to subscribe!) here: Web Apple iTunes Spotify
Read MoreMonthly Archives: September 2021
How to Water Your Brand for Growth
A plant needs water to grow. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth.
Read MoreMonitoring for trademark infringements doesn’t need to be costly or expensive
The following is a transcript of my video, How to Monitor for Infringements. In the past, I’ve talked about some of the ways to keep a trademark strong over time, and some of the things that brand owners must do with their trademarks even after...
Read MoresofTMware® : a free tool for monitoring the status of trademark applications and registrations
sofTMware® : a free tool for monitoring the status of trademark applications and registrations. For more about sofTMware®, visit www.softmware.com.
Read MoreDoes My Non-Profit Need Trademark Protection?
When it comes to non-profit organizations and trademark protection, there are several misconceptions. In this episode, Erik discusses why trademark protection is just as important for non-profits as it is for other organizations and businesses.
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