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Monthly Archives: June 2022

Posted on June 29, 2022 by Erik

What Information Becomes Public in a Trademark Application?

The following is an edited transcript of my video What Information Becomes Public in a...

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Posted on June 29, 2022 by Erik

How NOT to Protect Your Trademark?

In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the...

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Posted on June 22, 2022 by Erik

Each trademark application has a unique blueprint

A lot of design and planning goes into the drafting and filing of a trademark...

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Posted on June 22, 2022 by Erik

Recent Study Shows How Companies That File Trademarks are More Profitable

Trademark filings at the USPTO generally track the economy and...

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Posted on June 15, 2022 by Erik

How Does the Supply Chain Impact the World of Trademarks?

The following is an edited transcript of my video How Does the Supply Chain Impact...

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Posted on June 15, 2022 by Erik

Why Restaurants Need Trademark Protection

Of the thousands of trademark applications that Erik has helped file and protect over the...

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Posted on June 8, 2022 by Erik

On World Anti-Counterfeiting Day, shouldn’t we start by stopping those imitating the...

Today is apparently something called “World Anti-Counterfeiting Day”. This day...

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Posted on June 8, 2022 by Erik

Branding Lessons from Formula1

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.

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Posted on June 1, 2022 by Erik

The Value of a Great Logo

A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
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