A brief article by yours truly was recently published by the Association of Shareware Professionals:
EMP Article – PROTECTING THE VALUE OF YOUR BRAND (click link to launch PDF)
In a nutshell: Because your brand is critical to success, protecting your brand name is a necessary and
valuable investment in the vitality of your product.
If you belong to an association or organization that could benefit from IP tips, please let me know – emp (at) tm4smallbiz (dot) com.