The rainbow after the storm

Despite mother nature’s strength and power, every storm is followed by a rainbow. The strongest brands are weathering the storm overhead, while also preparing for the better weather to come. more Peltonisms® at https://www.erikpelton.com/resources/peltonisms/

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How to deal with trademark infringement

The following is a transcript of one of the most popular videos on our YouTube channel. What exactly is trademark infringement? Well, the legal standard of trademark infringement we’ll get into in a little bit has many factors and variation slightly depending on whether you’re...

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How color trademarks work

Some colors are so well known to be associated with a particular brand, a particular source of products or services that the color alone is registered with the US Patent & Trademark Office. Some well known examples are the color brown from UPS for delivering...

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