The brief ebook takes the best of what I have learned and observed about brand management in a crisis – from the last few months and from my 20 years of advising and counseling thousands of brands. I hope you find it valuable for managing your business during uneasy and unsteady waters, and that you find something helpful to navigate your brand toward the rainbow at the end of the storm. To download the PDF, click below.

Click to download:

Brand Management Tools During and After a Crisis

If you want read more about Building a Bold Brand with over 100 pages packed with tips and tools, I have reduced the Kindle price of my recent book as low as Amazon will permit, to $2.99. You can acquire it here.

And if you want to learn more regarding any particular trademark topics, my large library of videos and podcasts is always available and free.


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  1. Pingback: 8 Brand Tips for the Age of Corona Virus and Any Challenging Times | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC

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