We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As you can see below, the guide summarize our core brand elements – logos, names, slogans – and how to use them – symbols, color specifications, and more.
The goal is to make sure everyone – staff, contractors, and more – are on the same page so that all of our branding and marketing and materials are cohesive and thus represent and reinforce our brand.
A great way to test whether your brand is cohesive is to do a Google image search for your brand name, and review the first page of results — are the same colors used consistently, and same logos, and other styles that represent the brand?
For more on style guides, see the brief video below: