There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in...
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Read this if you received a USPTO Office Action for your trademark application
The following is an edited transcript of Chapter 11 of...
Read More >>>Be Like Taylor: 3 Swift Trademark Tips
Taylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor.
Read More >>>Today’s Trademark Registration is More Valuable than Ever
The following is an edited transcript of Chapter 10 of...
Read More >>>25 Classes of Goods and Services at the USPTO
When applying for a trademark, it’s important to use the correct classification for your goods...
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The following is an edited transcript of Chapter 9 of...
Read More >>>The Role of Trademarks in Erik’s Favorite Legal Movie
Erik describes how his favorite comedy movie uses the power of a trademark to win...
Read More >>>Why the USPTO Trademark Registration Process Is A Long and Winding Road
The following is an edited transcript of Chapter 8 of...
Read More >>>25 Tips from a Former Trademark Examiner
Erik shares key insider tips he learned from his time as a USPTO Examiner in this episode
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The following is an edited transcript of Chapter 7 of my book video Building a...
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