Our website is packed with information, resources, videos, and much more exploring the world of trademark protection and registration. In this episode, Erik...
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An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute
The following is an edited transcript of my video An...
Read More >>>Our Unique Patent Pending Tool at EMP&A
Have you ever wondered how our firm at EMP&A manages several hundred trademark filings each...
Read More >>>Building a Bold Brand Wheel: 8 Types of Bold Brand Names
The following is an edited transcript of my video Building a Bold Brand Wheel: 8...
Read More >>>Examples of Great Branding
What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how...
Read More >>>When Should I Apply for Trademark Registration?
The following is an edited transcript of my video When Should I Apply for Trademark...
Read More >>>Trademarks: Measure Twice Cut Once
Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark...
Read More >>>What is the Trademark Modernization Act
The following is an edited transcript of my video What is the Trademark Modernization Act?. There’s a lot to unpack in the Trademark...
Read More >>>What Are Common Law Trademark Rights?
Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark...
Read More >>>Trademark Applications: What You See vs. What You Don’t
The following is an edited transcript of my video Trademark Applications: What You See vs....
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