Of the thousands of trademark applications that Erik has helped file and protect over the...
Read More >>>
Subscribe to receive our blog updates!
On World Anti-Counterfeiting Day, shouldn’t we start by stopping those imitating the...
Today is apparently something called “World Anti-Counterfeiting Day”. This day...
Read More >>>Branding Lessons from Formula1
Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.
Read More >>>The Value of a Great Logo
A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples...
Read More >>>Red Flags for Any Trademark Application 🚩🚩🚩
30The following is a transcript of my video Red Flags...
Read More >>>Trademarks: Prior Preparation Prevents Poor Performance
Prior Preparation Prevents Poor Performance in the world of trademarks; a lot can be done...
Read More >>>The Value of a Great Slogan
A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to...
Read More >>>Trademark Protection for eSports and Gamers
The following is an edited transcript of my video Trademark Protection for eSports and Gamers...
Read More >>>Update on Trademark Backlog at the USPTO
Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about...
Read More >>>Preview of Building a Bold Brand on Audio and Video
Due to the success of his book, Building a Bold Brand, Erik shares news about...
Read More >>>
