Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about...
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Preview of Building a Bold Brand on Audio and Video
Due to the success of his book, Building a Bold Brand, Erik shares news about...
Read More >>>What I learned at the 2022 INTA International Trademark Association Conference
Takeaways from the annual trademark conference, held in Washington, DC...
Read More >>>Sounds, Colors, Scents, and Other Nontraditional Trademarks
The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional...
Read More >>>The Benefits of Trademark Monitoring
Once you have an established and protected brand, there are significant benefits to monitoring for possible infringements and conflicts. In this episode, we...
Read More >>>Does My Non-Profit Need Trademark Protection?
The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection?...
Read More >>>Even Trademark Lawyers Make Branding Mistakes
The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes...
Read More >>>Introducing: the Building a Bold Brand Wheel
The are 8 main types of word tools for creating bold brand names. See my...
Read More >>>What is the Trademark Modernization Act?
There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a...
Read More >>>The Golden Ratio of Trademark Protection
What does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and...
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