As the music world just celebrated the annual Grammy awards, Erik reflects on the fact...
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The 5 Most Common Trademark Application Mistakes and How to Fix Them
The following is an edited transcript of my video The...
Read More >>>State vs. Federal Trademark Registration
When you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection...
Read More >>>St. Peter’s Peacocks vs UNC Tar Heels : a trademark David vs. Goliath
Tonight in the men’s Elite Eight® of the NCAA® March...
Read More >>>What is the risk of not properly searching before filing a trademark application?
The risks can be very significant. Searching provides the applicant...
Read More >>>Trademark Applications: What You See vs. What You Don’t
There is a lot of information available on the USPTO website when reviewing the records...
Read More >>>How to Water Your Brand for Growth
The following is an edited transcript of my video How to Water Your Brand for Growth Do you have a green thumb and...
Read More >>>Brand Protection Cheat Sheet
Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For...
Read More >>>New Tools and Procedures Under the Trademark Modernization Act
I recently gave a presentation regarding the Trademark Modernization Act....
Read More >>>Most Valuable Trademark Features of the USPTO Website
The following is an edited transcript of my video Most Valuable Trademark Features of the...
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