Of course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves...
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Every bold brand begins with this one thing:
Every skyscraper begins with a solid foundation; every bold brand begins with a creative and...
Read More >>>Adapting to the COVID-19 Crisis for Small Businesses
Erik shares some inspirational stories and examples of how his clients and family businesses are...
Read More >>>Why (and how) I’m still learning about trademarks after 20 years
Even after 20 years of trademark experience, I keep investing...
Read More >>>Five keys for an effective trademark Office Action response
The following is a video transcript; the full video is below. Over 20 years, I...
Read More >>>20 Top Trademark Tips, from the Author of Building a Bold Brand
I have so many tips about trademark protection that I...
Read More >>>What is an “intent to use” trademark application at the USPTO?
The following is a transcript of one of the most...
Read More >>>Three Key Brand Protection Steps If You Are Starting a Business Right Now
In this episode, Erik shares three straightforward but crucial brand...
Read More >>>“Brand Building for Lawyers” to be presented by Erik Pelton at Lawyer Forward ...
There is a great conference, Lawyer Forward, that will take...
Read More >>>Trademark Registration: More Valuable in a Crisis Than Ever Before
In these challenging times with the COVID-19 coronavirus crisis –...
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