Podcast Series
Tricks of the Trade(mark)

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.


Why artificial intelligence will not replace trademark lawyers

Although artificial intelligence (AI) has a tremendous impact on many aspects of our life and business, there are some critical areas that are not and will not be impacted by AI. Listen to this podcast and to Erik’s insights as to why your job as a trademark attorney is safe and why it is more of an art than a science.

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Tips for brand owners in the new year

What is a trademark audit and is there a need for one in your business? Whether you are thinking of creating new trademarks or evaluating the effectiveness of your existing ones, I encourage you to listen to this podcast and to Erik discussing some of the key questions you should ask yourself when evaluating or creating your trademarks.

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