Podcast Series
Tricks of the Trade(mark)

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.


Recent Study Shows How Companies That File Trademarks are More Profitable

Trademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show better returns.

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Why Restaurants Need Trademark Protection

Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark protection. In this episode, Erik explains the reasons and why restaurants should protect their trademarks.

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Update on Trademark Backlog at the USPTO

Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see https://www.erikpelton.com/resources/trademark-visuals/PV-4/.

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Preview of Building a Bold Brand on Audio and Video

Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned for more details by subscribing on YouTube and following on Instagram @making_trademarks_bloom

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