All About the New USPTO Trademark Search SystemErik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
2023 Word of the Year: AuthenticMerriam Webster’s 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video. Read More |
What Are the Steps in the USPTO Trademark Application Process?The trademark application process has many twists and turns, and can be better managed with the help of an experienced trademark attorney. Read More |
Trademark Lessons from Taylor Swift The Eras TourErik reflects on similarities between The Eras Tour and the trademark application process in this podcast. Read More |
Top Tips for Avoiding Trademark ScamsErik shares 3 quick tips for recognizing and avoiding trademark scammers. Read More |
Measuring the CompetitionErik shares some key questions to ask yourself when choosing a trademark attorney. Read More |
Trademark Application ChecklistThe Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video. Read More |
Bold Brand BingoBold brands are everywhere – you just have to look. Play along with our Bold Brand Bingo card at https://www.erikpelton.com/bingo/ Read More |
Halloween Candy TrademarksErik shares fun trademark facts about some of your favorite Read More |
5 Trademark Lessons from Ted LassoWhat can Ted Lasso teach us about trademarks? Erik explains in this podcast. Read More |