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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on December 2, 2021 by Erik

Trademark protection: an energizing boost for your brand

At EMP&A, we love good coffee. And we love coffee brand clients who have great...

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Posted on November 29, 2021 by Erik

Ten Steps in the Trademark Protection Decathlon

The following is an edited transcript of my video, The Trademark Protection Decathlon.   One...

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Posted on November 22, 2021 by Erik

What are Letters of Protest at the USPTO?

The following is an edited transcript of my video Letters of Protest at the USPTO....

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Posted on November 15, 2021 by Erik

50 Different Ways to Use A Trademark

The following is an edited transcript of my video, 50 Ways to Use Your Trademark. Clients ask all the time, “Now that I’ve...

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Posted on November 11, 2021 by Erik

Trademark protection: worthy of raising a glass to!

A toast to our numerous clients in the beer industry that we love to work...

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Posted on November 8, 2021 by Erik

The Trademark Instrument Panel

The following is an edited transcript of my video, The Trademark Instrument Panel.   I’ve had the pleasure and challenge recently of helping...

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Posted on November 5, 2021 by Erik

What Is a Brand Style Guide

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for...

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Posted on November 1, 2021 by Erik

Having Trademark Registration is Like Double Insurance for Your Brand

The following is an edited transcript of my video, Having...

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Posted on October 29, 2021 by Erik

What Is a Likelihood of Confusion

The following is an edited transcript of my video, What Is a Likelihood of Confusion. A phrase that comes up all the time...

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Posted on October 28, 2021 by Erik

Trademark protection: a safety helmet for your brand

Over the years, we’ve been blessed to work with – and sometimes ride with –...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
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Denisse F. Garcia - Licensed in PA

Law practice limited to federal trademark matters.

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