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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on April 10, 2020 by Erik

Trademark Registration: More Valuable in a Crisis Than Ever Before

In these challenging times with the COVID-19 coronavirus crisis –...

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Posted on April 9, 2020 by Erik

Small business adaptations in the age of coronavirus

Over the last few weeks, I’ve been amazed and inspired by small businesses pivoting, shifting,...

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Posted on April 7, 2020 by Erik

USPTO Changes and Extensions for Trademark Filers Due to COVID-19

Did you know that filing deadlines can now be extended...

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Posted on April 3, 2020 by Erik

Trademark Registration Doesn’t Cost Money, it Saves Money (video)

Learn why Erik believe that trademark registration doesn’t cost money,...

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Posted on April 2, 2020 by Erik

Creativity in branding and trademarks still abounds

In a global health and economic crisis, it is easy to focus on the narrow...

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Posted on April 2, 2020 by Erik

Core values for your business or law firm – even more important in a crisis

I wrote recently about some tips for managing a brand...

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Posted on April 1, 2020 by Erik

Summary of USPTO trademark deadline extension opportunities in response to COVID-19

Late yesterday (March 31, 2020), the USPTO published a notice...

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Posted on March 31, 2020 by Erik

How will Artificial Intelligence impact the world of trademarks?`

What impact with the rise of AI (artificial intelligence) have...

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Posted on March 30, 2020 by Erik

Trademark registration: More valuable than ever in a crisis

I have written and spoken before about how trademark registrations are more valuable than ever...

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Posted on March 27, 2020 by Erik

The three biggest mistakes made by trademark applicants

A friend asked me recently, “You’ve seen so much when it comes to trademarks. What...

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Erik M. Pelton – licensed in NJ & DC
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