TL;DR: How long does a trademark last? Forever. Unlike patents...
Read More >>>Category Archives: Uncategorized
The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
25 Common Trademark Classes at the USPTO (Goods vs. Services)
TL;DR: When applying to register a trademark at the USPTO,...
Read More >>>Tool for trademark owners: Amazon Brand Registry
Sellers on Amazon can take advantage of a great tool to have more control over...
Read More >>>What my first trademark application filing looked like 25 years ago today
My first trademark application was filed 25 years ago today...
Read More >>>25 Great Slogans: Inspiring Brand Messages and Ideas
TL;DR:A catchy slogan is a powerful way to convey your brand’s unique message, values, and...
Read More >>>Countdown clock to USPTO’s Retirement of TEAS and New Trademark Fees
The USPTO TEAS filing system will be retired on January...
Read More >>>Nuts and Bolts of a Trademark Opposition at the USPTO
A trademark opposition is one of the most stressful hurdles a brand owner can face...
Read More >>>Trademark protection for cannabis brands
Note that this field may be subject to changes and developments more than others when it comes to trademark registration strategies. Contact a...
Read More >>>Changes to USPTO Trademark Fees: What You Need to Know
The USPTO has finalized its rulemaking on trademark fees, and big changes are coming. On...
Read More >>>Why trademarks matter for food trucks
Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names...
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