Do these 5 things when starting a new business and you’ll be off to a...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
What is a TTAB Discovery Conference?
The following is an edited transcript of my video What is a TTAB Discovery Conference? If you get involved in a dispute at...
Read More >>>EMP&A Accepting Summer 2025 Intern Applications
Erik M. Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection...
Read More >>>Patent, Trademark, and Copyright: Definitions and Distinctions
The following is an edited transcript of my video Patent,...
Read More >>>What is the Supplemental Register of Trademarks?
When it comes to trademark registration, there are strict rules. If a mark is generic,...
Read More >>>How Long Does a Trademark Last? (Your Complete Guide to Trademark Lifespans)
TL;DR: How long does a trademark last? Forever. Unlike patents...
Read More >>>25 Common Trademark Classes at the USPTO (Goods vs. Services)
TL;DR: When applying to register a trademark at the USPTO,...
Read More >>>Tool for trademark owners: Amazon Brand Registry
Sellers on Amazon can take advantage of a great tool to have more control over...
Read More >>>What my first trademark application filing looked like 25 years ago today
My first trademark application was filed 25 years ago today...
Read More >>>25 Great Slogans: Inspiring Brand Messages and Ideas
TL;DR:A catchy slogan is a powerful way to convey your brand’s unique message, values, and...
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