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Category Archives: Videos

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Posted on June 6, 2019 by Erik

The Brand Strength Grid for trademarks

Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.

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Posted on May 23, 2019 by Erik

The Solid Roots of Bold Brands

Bold brands begin with solid roots. In this video, trademark lawyer Erik Pelton shares information about establishing strong roots and trademark protection for...

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Posted on May 16, 2019 by Erik

Case Study: Tricks of the Trade(Mark)

Erik Pelton discusses the process of selecting, protecting, and registering his podcast brand name. For more information and his “Tricks of the Trade(mark)”...

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Posted on May 9, 2019 by Erik

now available: Trademark Office Office Action Response Workbook & Recording

Learn more about this unique recording featuring a wealth of...

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Posted on May 2, 2019 by Erik

Responding to a Trademark Office Action from the USPTO

Office Action responses are a critical part of the trademark application process with the USPTO....

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Posted on April 25, 2019 by Erik

The Application Process is a Long and Winding Road

Trademark attorney Erik Pelton discusses the USPTO trademark application process  and the obstacles along the...

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Posted on April 17, 2019 by Erik

TESS Searchcademy Webinar (video)

TESS Searchcademy is a unique webinar recording with guidance and tips for using the USPTO’s trademark search features. If you’ve found yourself struggling...

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Posted on April 11, 2019 by Erik

What is Amazon Brand Registry?

Former USPTO trademark Examiner discusses the Amazon Brand Registry and why it is valuable for trademark registration owners. For more information, see.

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Posted on April 4, 2019 by Erik

Finally! Mentoring Program

Learn more about The FINALLY! Membership Program from trademark attorneys Erik Pelton & Sonia Lakhany. FINALLY! is a community of entrepreneurial-minded solo and...

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Posted on March 28, 2019 by Erik

Keeping Good Trademark Records

Former trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Thomas J. Caulfield – licensed in DC
Chelsea N. Kaminski – licensed in DC
Denisse F. Garcia - Licensed in PA

Law practice limited to federal trademark matters.

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