Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.
Read More >>>Category Archives: Videos
The Solid Roots of Bold Brands
Bold brands begin with solid roots. In this video, trademark lawyer Erik Pelton shares information about establishing strong roots and trademark protection for...
Read More >>>Case Study: Tricks of the Trade(Mark)
Erik Pelton discusses the process of selecting, protecting, and registering his podcast brand name. For more information and his “Tricks of the Trade(mark)”...
Read More >>>now available: Trademark Office Office Action Response Workbook & Recording
Learn more about this unique recording featuring a wealth of...
Read More >>>Responding to a Trademark Office Action from the USPTO
Office Action responses are a critical part of the trademark application process with the USPTO....
Read More >>>The Application Process is a Long and Winding Road
Trademark attorney Erik Pelton discusses the USPTO trademark application process and the obstacles along the...
Read More >>>TESS Searchcademy Webinar (video)
TESS Searchcademy is a unique webinar recording with guidance and tips for using the USPTO’s trademark search features. If you’ve found yourself struggling...
Read More >>>What is Amazon Brand Registry?
Former USPTO trademark Examiner discusses the Amazon Brand Registry and why it is valuable for trademark registration owners. For more information, see.
Read More >>>Finally! Mentoring Program
Learn more about The FINALLY! Membership Program from trademark attorneys Erik Pelton & Sonia Lakhany. FINALLY! is a community of entrepreneurial-minded solo and...
Read More >>>Keeping Good Trademark Records
Former trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in...
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