What make a great logo? Trademark lawyer Erik Pelton expains in this brief video.
Read More >>>Category Archives: Videos
Proper trademark protection begins before use and before USPTO application: clearance sear...
Learn why proper trademark protection begins with a well-conducted clearance...
Read More >>>Mentoring with Erik Pelton
In this video, former USPTO trademark examiner Erik Pelton discusses his experience his experience mentoring young attorneys and law students. I am also...
Read More >>>Trademark Trends (video)
Recent trends in the field of trademarks from former USPTO examiner Erik Pelton. Erik discuss how the internet and online services have changed...
Read More >>>What is the Amazon Brand Registry, and why does it matter to trademark owners?
What online retailers and Amazon sellers should know about the...
Read More >>>About Erik Pelton
A former trademark examiner at the US Patent and Trademark Office, Erik Pelton shares his background helping businesses big and small protect their brands.
Read More >>>The 5 Ws of Trademark Registration
Who, what, when, where, and why? Find out all the details of the five W’s for trademark registration from former USPTO examiner Erik...
Read More >>>What are ‘nontraditional’ trademarks
Sounds, shapes, smells, colors, building shapes, and more can all be protected as trademarks when...
Read More >>>What is an “Intent to Use” Trademark Application?
Erik discusses “intent to use” trademark applications, including what makes...
Read More >>>Trademark Protection for Food Trucks
Trademark attorney Erik Pelton discusses why trademark protection is extra important for food trucks operators.
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