Here are some of the keys when responding to a trademark office action from the...
Read More >>>Monthly Archives: June 2020
free ebook: Brand Management Tools During and After a Crisis
The brief ebook takes the best of what I have learned and observed about brand...
Read More >>>The Trademark Application Baseball Team
A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application...
Read More >>>TEAS PLUS vs TEAS STANDARD trademark applications: what’s the difference?
There are significant differences between these a TEAS Plus application...
Read More >>>What are the potential costs of an unprotected trademark?
In this brief video (3:48), Erik discusses the risks and costs that businesses can incur...
Read More >>>The trademark iceberg: more than half is hidden from view
Comprehensive trademark protection, like an iceberg, features much more that cannot be seen at first....
Read More >>>How Kleenex, Chapstick, Popsicle, Frisbee, Velcro and other brands avoid becoming generic
The following is an edited podcast transcript. Listen here. You...
Read More >>>How to Trademark a Podcast Name
Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting...
Read More >>>Starting a business right now? Here are three critical brand protection steps
The following is a transcript of one of my podcast...
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