A letter of protest for a trademark application is actually...
Read More >>>Monthly Archives: August 2020
Peltonism: boring brands blend in before being forgotten
Boring brands don’t leave the same impact that bold ones do. For more Peltonisms®, see...
Read More >>>USPTO’s proposed trademark fee increases will impact all filers (video)
Erik details the latest fee proposal from the USPTO, and...
Read More >>>The 3 Most Common Trademark Application Mistakes
One of the key mistakes people make when filing for a trademark with the USPTO...
Read More >>>Can a brand have too many trademarks?
It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients...
Read More >>>Bold Brand Building tools
The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. Coming up with...
Read More >>>A guide to USPTO trademark acronyms
The following is a podcast transcript; you can listen to the Tricks of the Trade(mark) episode here. The world of trademarks is full...
Read More >>>What is a Letter of Protest for a Trademark Application
A letter of protest for a trademark application is actually a way for a 3rd...
Read More >>>Trademark protection for words versus logos
The following is an edited transcript of my video, Protecting Words vs. Logos. One of...
Read More >>>Sheltering a Brand Through the Storm
With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the...
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