The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are...
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Celebrating 500 Videos at erikpelton.tv
Erik shares a new milestone for erikpelton.tv along with information on what you can find at our channel. Let us know what topics...
Read More >>>Trademark lessons from The Bear
What can the stories of Carmy and the crew in the hit television show THE BEAR teach us about trademarks? More than you...
Read More >>>International Trademark Registration: why and when
The following is an edited transcript of our video The Importance of International Trademark Registration....
Read More >>>Key Trademark Terminology
Erik shares trademark industry-specific terminology in this video, and discusses the advantages to working with an experienced attorney who understands the nuances of...
Read More >>>Practicing What We Preach at EMP&A
The following is an edited transcript of my video Practicing What We Preach. Here at Erik M. Pelton & Associates, we really believe...
Read More >>>Announcing Building a Bold Brand on Audible
Building a Bold Brand is now available on the Audible app! Erik shares details and...
Read More >>>5 Free Ways to Strengthen Any Brand
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any...
Read More >>>Great Brand Names and slogans Are Everywhere – You Just Need to Look
Erik shares some creative, bold brands he has recently come...
Read More >>>What Are the DuPont Factors in a Trademark Confusion Analysis?
The following is an edited transcript of my video What...
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