There are three things that I believe set Building a Bold Brand: The foundations of...
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Building a Strong Office Action Response
There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and...
Read More >>>Choosing Acceptable Evidence of Use for USPTO Trademark Applications
The following is an edited transcript of my video, The...
Read More >>>Which trademark or copyright symbol do I use?
One of the most common questions I get is about which symbol to use. Here...
Read More >>>A Trademark Guide to Super Bowl LV
The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos,...
Read More >>>When Is the Right Time to Register a Trademark?
The following is an edited transcript of my video, When Is the Right Time to...
Read More >>>Is your brand seaworthy?
A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark...
Read More >>>Avoid Losing Your Trademark Rights With These Four Steps
The following is an edited transcript of my video “How Can You Avoid Losing Your...
Read More >>>Anatomy of a trademark application: Disclaimer
The following is an edited transcript of my video, What is a Disclaimer in a...
Read More >>>Why Suggestive Brand Names Are the Best
Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences...
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