When choosing a trademark attorney, applicants are best served by focusing on the value provided...
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Can You Change a Trademark?
Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it...
Read More >>>9 reasons why a business should apply to register its trademarks
The following is an excerpt from my book, Building a...
Read More >>>8 Brand Tips for the Age of Corona Virus – and other Challenging Times
I recently published a free short ebook to help businesses...
Read More >>>Why You Should Check Trademark Renewal Deadline Now
A coming increase in USPTO filing fees and constant scams are a couple of the...
Read More >>>Trademark registration is better late than never
It is never to late to try to take advantage of the many benefits of...
Read More >>>What does it when a USPTO trademark application is “Approved for Publication”?...
When a trademark application is “approved for publication,” it is...
Read More >>>The Many Pieces of a UPSTO Trademark Application
Some may think that it is pretty straight forward to file a trademark application. You...
Read More >>>Peltonism: an unregistered trademark is unprotected, unfulfilled, and undervalued
For more on Building a Bold Brand, see my recently...
Read More >>>What is a “disclaimer” in a trademark filing?
Watch this brief (under 3 minutes) video explain what a trademark ” disclaimer” is and...
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