A trademark application is just as much of an art as it is a science....
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The rainbow after the storm
Despite mother nature’s strength and power, every storm is followed by a rainbow. The strongest brands are weathering the storm overhead, while also...
Read More >>>Brands management in times of crisis: A conversation with Brad Phillips
Erik chats with Brad Phillips of Throughline® for a discussion...
Read More >>>How to deal with trademark infringement
The following is a transcript of one of the most popular videos on our YouTube channel. What exactly is trademark infringement? Well, the...
Read More >>>How color trademarks work
Some colors are so well known to be associated with a particular brand, a particular source of products or services that the color...
Read More >>>5 Keys to an Effective Office Action Response
Here are some of the keys when responding to a trademark office action from the...
Read More >>>free ebook: Brand Management Tools During and After a Crisis
The brief ebook takes the best of what I have learned and observed about brand...
Read More >>>The Trademark Application Baseball Team
A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application...
Read More >>>TEAS PLUS vs TEAS STANDARD trademark applications: what’s the difference?
There are significant differences between these a TEAS Plus application...
Read More >>>What are the potential costs of an unprotected trademark?
In this brief video (3:48), Erik discusses the risks and costs that businesses can incur...
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