Every skyscraper begins with a solid foundation; every bold brand...
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TEAS PLUS Trademark Application vs. TEAS STANDARD
There are significant differences between these two (TEAS and TEAS Plus) USPTO trademark application forms...
Read More >>>Keeping up with USPTO changes affecting trademark applicants: logins and domicile and spec...
In the last year, there have been numerous changes at...
Read More >>>5 Trademark Protection Habits I See in the Most Successful Businesses
After more than 25 years practicing trademark law and...
Read More >>>Trademark protection for podcasts
Podcast names are eligible for trademark protection just like any other product or service brand name. Watch this brief video as Erik shares...
Read More >>>Protecting Words vs. Logos
Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally...
Read More >>>Finding inspiration for creative brand names
The following is a podcast episode transcript from Tricks of the Trade(mark). I’m constantly amazed...
Read More >>>Protecting Word vs. Logo trademarks – one of the common questions I get
Protect names and logo designs are generally both important, but...
Read More >>>The Palette for Building a Bold Brand
Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s...
Read More >>>My twenty top trademark tips (for a Tuesday)
I have so many tips about trademark protection that I could write a book. In...
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