An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use...
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How Does a TTAB Dispute Differ from Litigation?
What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO...
Read More >>>Keeping a Brand Centered in a Time of crisis
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus...
Read More >>>Tips for keeping a brand centered in the midst of coronavirus crisis
In this brief video, I share six tools for brands...
Read More >>>How to Check USPTO Trademark Registration Renewal Dates
Learn about trademark registration renewal dates at the USPTO in this brief video:
Read More >>>What makes my book unique? 20 years of helping businesses build bold brands, while buildin...
I wrote Building a Bold Brand: The foundations of trademark...
Read More >>>Brand management checklist for a time of crisis
To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can...
Read More >>>Roundup of Recent Trademark News
For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent...
Read More >>>The 3 most common trademark mistakes, and how to avoid them
I was speaking with a friend recently and he said to me, “You know, you’ve...
Read More >>>How long does the USPTO trademark application process take?
The following is a transcript of one of the post popular videos on our YouTube...
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