Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Tips for brand owners in the new year

What is a trademark audit and is there a need for one in your business? Whether you are thinking of creating new trademarks or evaluating the effectiveness of your existing ones, I encourage you to listen to this podcast and to Erik discussing some of the key questions you should ask yourself when evaluating or creating your trademarks.

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