The COVID-19 virus is dramatically affecting and challenging every aspect of our lives and businesses. Stay true to your core values and communicate openly are two of the five insights Erik shares on this podcast.

Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other tips to avoid being generic.

Recent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when represented by counsel, must provide their email address. Listen to this podcast where Erik uncovers some details on the new regulations.

To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up a trademark’s toolkit for maximum protection

In this episode, Erik shares his opinion why a trademark registration today is more valuable than ever.

In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day of a trademark attorney.

A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected fortress around your brand.

Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere. In this fascinating podcast, Erik shares additional insights about the power of trademarking colors. Perhaps there is a color you should trademarked.

Did you know that even sounds can be trademarked? Perhaps there are sounds that you should consider trademarking but first listen to this podcast.

Although artificial intelligence (AI) has a tremendous impact on many aspects of our life and business, there are some critical areas that are not and will not be impacted by AI. Listen to this podcast and to Erik’s insights as to why your job as a trademark attorney is safe and why it is more of an art than a science.