As all businesses are facing crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters.

Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values of any business.

For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent filings, many of trademarks are still being filed and many more are in the queue. Erik provides details and a roundup of some of the latest news in the field of trademarks.

Did you know that filing deadlines can now be extended by the USPTO office and fee penalties may be waived? Erik explains some of the details in this video. For more details, see https://www.erikpelton.com/uspto-covid-19/

In these challenging times with this crisis upon us, Erik shares several key reasons why now is especially the time to protect your brands, intellectual property, and your business.

Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while delivering profound value to their clients. Listen to this episode and gain some ideas to impact and make a difference in your own business.

In this episode, Erik shares three straightforward but crucial brand protection tips for anyone starting a new business. Listen to hear more about these steps and why they are so important.

Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also describes various sections of this valuable resource and why it makes a valuable addition to any business owner’s library.

Did you know that some are trying to capitalize on the Corona virus crisis? “I survived Corona Virus” is one recent USPTO trademark application example that Erik discusses in this podcast, and that is likely a waste of time and money.