Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other tips to avoid being generic.
Podcast: Play in new window | Download
Subscribe: RSS
Pingback: How Kleenex, Chapstick, Popsicle, Frisbee, Velcro and other brands avoid becoming generic | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC