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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on May 6, 2020 by Erik

Solving a Trademark Case Without Counsel Can Be Very Puzzling

Trademark cases at the Trademark Trial and Appeal Board (TTAB)...

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Posted on May 5, 2020 by Erik

In a time of crisis, trademark registration is more valuable than ever before

Trademark registration is more valuable now in Spring of 2020...

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Posted on May 4, 2020 by Erik

Inspiring small business adaptations in the midst of coronavirus

These are unique and unprecedented times for businesses, as business...

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Posted on April 29, 2020 by Erik

Tools for managing a brand in a time of crisis

The following is an edited transcript from Tricks of the Trade(mark) podcast. Listen to the...

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Posted on April 28, 2020 by Erik

Five steps for creating and maintaining a strong brand

The following is a transcript of our YouTube video that has several thousand views. Following these...

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Posted on April 27, 2020 by Erik

Why trademark registration saves money

Of course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves...

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Posted on April 24, 2020 by Erik

Every bold brand begins with this one thing:

Every skyscraper begins with a solid foundation; every bold brand begins with a creative and...

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Posted on April 21, 2020 by Erik

Why (and how) I’m still learning about trademarks after 20 years

Even after 20 years of trademark experience, I keep investing...

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Posted on April 18, 2020 by Erik

Five keys for an effective trademark Office Action response

The following is a video transcript; the full video is below. Over 20 years, I...

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Posted on April 17, 2020 by Erik

20 Top Trademark Tips, from the Author of Building a Bold Brand

I have so many tips about trademark protection that I...

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Qualifications

Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Denisse F. Garcia - licensed in PA

Law practice limited to federal trademark matters.

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703-525-8009
111 Park Place | Falls Church, VA 22046
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