This following is a transcript of an episode of my...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Roundup of recent trademark news (video)
For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent...
Read More >>>Keeping a brand centered in a time of crisis
The following tips are useful for businesses to stay centered in any time of crisis...
Read More >>>Solving a Trademark Case Without Counsel Can Be Very Puzzling
Trademark cases at the Trademark Trial and Appeal Board (TTAB)...
Read More >>>In a time of crisis, trademark registration is more valuable than ever before
Trademark registration is more valuable now in Spring of 2020...
Read More >>>Inspiring small business adaptations in the midst of coronavirus
These are unique and unprecedented times for businesses, as business...
Read More >>>Tools for managing a brand in a time of crisis
The following is an edited transcript from Tricks of the Trade(mark) podcast. Listen to the...
Read More >>>Five steps for creating and maintaining a strong brand
The following is a transcript of our YouTube video that has several thousand views. Following these...
Read More >>>Why trademark registration saves money
Of course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves...
Read More >>>Every bold brand begins with this one thing:
Every skyscraper begins with a solid foundation; every bold brand begins with a creative and...
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