In this brief (4 minute) video, former USPTO examiner Erik...
Read More >>>Category Archives: Uncategorized
The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Bold Brands and Great Trademarks Are Everywhere
Erik shares some recent “bold brands” that he encountered, and talks bout what makes a...
Read More >>>What is the Supplemental Register of trademarks? (video)
Learn more about what the Supplemental Register is, when it applies to trademark application filings,...
Read More >>>Does your counsel deliver fast food or home cooked meals?
Both will feed you, but there are a lot of differences between a home cooked...
Read More >>>20 years of trademark learning, and more ….
What are your resources for learning new skills and gaining new insights? Even after more...
Read More >>>The Trademark Fortress – a defense is only as strong as its weakest link
A defense is only as strong as its weakest link....
Read More >>>Measuring the strength of your brand using The Bold Brand Scoresheet
Learn how to use the Bold Brand Scoresheet to measure...
Read More >>>Can You Have Too Many Trademarks?
Is it possible to have too many trademarks? What the brief (2 minutes) video for my thoughts.
Read More >>>Do you know who is handling your trademark application?
Many trademark services and firms hide behind vague information. Who are the people (are they...
Read More >>>The components of a useful trademark toolkit
In this brief video (2 minutes), I discuss the range of tools that brand owners...
Read More >>>
