Former trademark attorney discusses why and how to keep track of important trademark records, to help with the trademark registration process and in...
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Great Trademarks Are Everywhere
If you look around, great trademarks and creative brand names are everywhere.
Read More >>>Beware of Trademark Scams – Redux
Directory listings and other scam offers use the public records from the USPTO to prey on trademark applicants and registration. In this video,...
Read More >>>The Bold Brand Building Funnel
Learn about how to build a bold brand with proper trademark protection and trademark registration from former USPTO examiner Erik Pelton.
Read More >>>Speaking with Erik
Former USPTO examiner Erik Pelton discusses his experience speaking to audiences about trademark law, branding, and related topics.
Read More >>>The Consequences of Not Protecting a Trademark
Registering a trademark has many benefits. In this video, former USPTO examiner Erik Pelton explains...
Read More >>>Why is a Creative Brand Name Better?
What makes trademarks stronger than others? Former USPTO examiner Erik Pelton discusses arbitrary, coined, suggestive, descriptive, and generic brand names in this video.
Read More >>>Responding to a Trademark Office Action
Have you received an “office action” from the USPTO regarding a trademark application? In this video, former USPTO examiner discusses what an “office...
Read More >>>What is a Trademark Opposition at the USPTO?
A trademark opposition is a formal dispute filed against a trademark application at the USPTO....
Read More >>>Trademark issues in cannabis industry
What are the special legal considerations for protecting trademarks in the cannabis and marijuana industry? Former USPTO examiner Erik Pelton discusses.
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