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Protect your brand with “The Trademark Fortress”
A defense is only as strong as its weakest link. And the same rings true...
Read More >>>Tag Archives: visual
Does your counsel deliver fast food or home cooked meals?
Both will feed you, but there are a lot of differences between a home cooked...
Read More >>>The trademark application is like a cross-country flight
The trademark application process can be like a cross-country flight…. a skilled pilot makes the...
Read More >>>Three keys to creating a strong brand
To be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that is unregistered...
Read More >>>The path to trademark registration: A long and winding road
A USPTO application for trademark registration generally takes 7 months at a minimum. There are...
Read More >>>Where does your brand fit on the Sliding Scale of Trademark Protection?
Some brands (trademarks) are entitled to greater protection than others,...
Read More >>>Use the “Brand Strength Grid” to determine if your brand is vulnerable
Is your brand strong and protected? Is it vulnerable? Is...
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