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Tag Archives: visual

Posted on February 20, 2020 by Erik

Protect your brand with “The Trademark Fortress”

A defense is only as strong as its weakest link. And the same rings true...

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Posted on February 11, 2020 by Erik

Does your counsel deliver fast food or home cooked meals?

Both will feed you, but there are a lot of differences between a home cooked...

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Posted on October 4, 2019 by Erik

The trademark application is like a cross-country flight

The trademark application process can be like a cross-country flight…. a skilled pilot makes the...

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Posted on October 25, 2018 by Erik

Three keys to creating a strong brand

To be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that...

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Posted on September 18, 2018 by Erik

The path to trademark registration: A long and winding road

A USPTO application for trademark registration generally takes 7 months at a minimum. There are...

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Posted on August 2, 2018 by Erik

Where does your brand fit on the Sliding Scale of Trademark Protection?

Some brands (trademarks) are entitled to greater protection than others,...

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Posted on July 24, 2018 by Erik

Use the “Brand Strength Grid” to determine if your brand is vulnerable

Is your brand strong and protected? Is it vulnerable? Is...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Thomas J. Caulfield – licensed in DC
Chelsea N. Kaminski – licensed in DC
Denisse F. Garcia - Licensed in PA

Law practice limited to federal trademark matters.

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