In 2011, I was interviewed by Linda Popky, the president of Leverage2Market Associates, on her “Marketing Thought Leadership” podcast. We discussed several topics including the practical and legal elements of a strong brand, with tips for proper trademark usage and for generating new brad names....
Read MoreLast week, I visited the USPTO’s National Trademark Expo. I had a great time visiting with exhibitors, USPTO staff, and friends. Full disclosure: I have represented three of the exhibitors in trademark matters before the USPTO: Volcom, The Little City, and 10,000 Cranes. Here are...
Read MoreEarlier this month, someone filed a new application to register this trademark. The application (Serial Number 86411556) is likely to be refused for a variety of reasons. The application appears to have been filed without an attorney. Here are some of the potential issues with...
Read MoreThe Nashville Sounds are a minor league baseball team. This month, they unveiled a new logo. The new logo is great. Why? It is simple, it is unique. It is suggestive — the “N” font is reminiscent of music. The background is a guitar pick....
Read MoreAudio interview with Erik Pelton on DesignBizRadio with Ashley Whittenberger from 2010 featuring lots of practical trademark tips for small business owners: Check Out Business Podcasts at Blog Talk Radio with Design Biz Radio on BlogTalkRadio
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