The Columbus Crew unveiled a new logo this month. It appears to have no reference to “Crew” or to soccer. As a result, I do not like it at all. There was nothing wrong the with their old logo. The “Crew” name is quite creative and unique. The old logo embraced the crew by showing a group of people in hardhats.  The new logo looks like an auto racing sign. The old logo was different, and had character.

New logo:

Old logo:

The new logo remind me of one of my favorite games from my childhood… Milles Borne:

 


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