Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik...
Read More >>>Monthly Archives: February 2021
Trademark Registration = a Vaccine to Protect Your Brand From Danger
Trademark registration acts much like a vaccine: a proactive step...
Read More >>>Invest in your brand protection, and watch it grow
I confess that I’m no expert on investing, stocks, and finance. But I do know...
Read More >>>Invest in Your Brand Protection and Watch it Grow
Are you investing in the stock market or other investment vehicles? Erik strongly believes that...
Read More >>>Building a Bold Brand: What Makes This Book Different
There are three things that I believe set Building a Bold Brand: The foundations of...
Read More >>>Building a Strong Office Action Response
There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and...
Read More >>>Choosing Acceptable Evidence of Use for USPTO Trademark Applications
The following is an edited transcript of my video, The...
Read More >>>Which trademark or copyright symbol do I use?
One of the most common questions I get is about which symbol to use. Here...
Read More >>>A Trademark Guide to Super Bowl LV
The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos,...
Read More >>>When Is the Right Time to Register a Trademark?
The following is an edited transcript of my video, When Is the Right Time to...
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