The following is an edited transcript of my video The Value of a Great Logo. Great logos can be very powerful marketing tools...
Read More >>>
Subscribe to receive our blog updates!
The Trademark Protection Playing Field
With the FIFA 2022 World Cup in full swing, it is a great time to review the “playing field” for trademark protection. Goalie...
Read More >>>Can an Emoji Be Registered as a Trademark?
The following is an edited transcript of my video “Can an Emoji Also Be a...
Read More >>>World Cup 2022 Trademark Stories
The FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares...
Read More >>>This weekend: The biggest change to trademark application procedures in many years
This weekend, the USPTO changes the response time for most...
Read More >>>What Is a Request to Divide a Trademark Application
The USPTO trademark application process has many steps and possibilities, one such step is a...
Read More >>>Think Like a USPTO Trademark Examiner Does
What does an examiner at the USPTO consider when they review a trademark application? And...
Read More >>>The Benefits of Trademark Monitoring
The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for...
Read More >>>The Golden Ratio of Trademark Protection
The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton &...
Read More >>>The Biggest Change to Trademark Applications in Many Years
Beginning in December 2022, the USPTO is implementing the most significant change to the trademark...
Read More >>>
