With the FIFA 2022 World Cup in full swing, it is a great time to review the “playing field” for trademark protection.
- Goalie – The ultimate protector and backstop: Trademark Registration
- Defense – Common law rights acquired by use of the mark
- Midfield – Both attacking and defensive for protection when needed: Issuing ‘cease and desist’ letters when infringements occur
- Offense – goal scoring and attacking: litigating as needed to protect the brand