With the FIFA 2022 World Cup in full swing, it is a great time to review the “playing field” for trademark protection.

  • Goalie – The ultimate protector and backstop: Trademark Registration
  • Defense – Common law rights acquired by use of the mark
  • Midfield – Both attacking and defensive for protection when needed: Issuing ‘cease and desist’ letters when infringements occur
  • Offense – goal scoring and attacking: litigating as needed to protect the brand

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