Tricks of the trade(mark)® is my podcast on branding and trademark topics. You can...
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How to Water Your Brand for Growth
A plant needs water to grow. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the...
Read More >>>Monitoring for trademark infringements doesn’t need to be costly or expensive
The following is a transcript of my video, How to...
Read More >>>sofTMware® : a free tool for monitoring the status of trademark applications and registra...
sofTMware® : a free tool for monitoring the status of...
Read More >>>Does My Non-Profit Need Trademark Protection?
When it comes to non-profit organizations and trademark protection, there are several misconceptions. In this...
Read More >>>How to improve the odds of success for a trademark application
The following is a transcript of my video Improving the...
Read More >>>Gauge your brand with the Trademark Instrument Panel
When driving, the dashboard tells you a lot of information about the vehicle in the...
Read More >>>Even Trademark Lawyers Make Branding Mistakes
No one is immune from potential branding errors. Erik shares the history of the law...
Read More >>>Stunning varieties: trademarks and flowers
There are a stunning variety of flowers …. and a stunning variety of trademarks as...
Read More >>>What Happens When Appealing a Trademark Refusal to the TTAB
Every year there are probably hundreds if not thousands of trademark appeals filed. When can...
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