We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand...
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Decision tree: Is This a Trademark Scam?
Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration,...
Read More >>>Trademarks: A stunning Variety
Like the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a...
Read More >>>Trademark registration: a boost to any brand’s immune system
The following is a transcript of my video Vaccinate Your...
Read More >>>7 Keys to Branding Success
There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for...
Read More >>>An influencer essentially is a brand, and should be protected with trademark filings
The number of influencers who generate significant revenue, sometimes millions...
Read More >>>Standard character vs design mark trademark applications
One of the key choices at the start of a trademark application process for many...
Read More >>>The Trademark Instrument Panel
Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone?...
Read More >>>Bold Brands Are Like Bees to Pollinate Marketing
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate...
Read More >>>Want to learn all about trademark Office Action responses?
My office has filed thousands of responses to trademark office actions from the USPTO, and...
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