The following is an edited transcript of my video, Invest in Your Brand Protection and...
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What Teaching a Law School Trademark Class Has Taught Me
One of the best ways to learn and improve your own expertise is to teach...
Read More >>>TPAC slides from meeting March 12, 2021
TPAC met last Friday. I was waiting for the USPTO to post the full slide deck, but that hasn’t happened yet and I...
Read More >>>Influencers Need Trademark Protection Too
Many influencers, despite building huge followings and generating revenue from their brand, have failed to...
Read More >>>An unprotected trademark is an unguarded asset
The following is an edited transcript of my video, What Are the Potential Costs of...
Read More >>>Pelton quoted calling for USPTO taskforce to combat trademark scammers
I was quoted in an article by World Trademark Review...
Read More >>>How to Monitor for Infringements
Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring and provides...
Read More >>>Measuring brand strength with the Bold Brand Scoresheet
The following is an edited transcript of my video, How to Use the Bold Brand...
Read More >>>Publication scam from WTP targeting trademark filers continues
If WTP sent you mail about publication in a trademark...
Read More >>>Great Trademarks Are Everywhere, Even in the Trash
Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik...
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