In this brief video (3:48), Erik discusses the risks and costs that businesses can incur...
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The trademark iceberg: more than half is hidden from view
Comprehensive trademark protection, like an iceberg, features much more that cannot be seen at first....
Read More >>>How Kleenex, Chapstick, Popsicle, Frisbee, Velcro and other brands avoid becoming generic
The following is an edited podcast transcript. Listen here. You...
Read More >>>How to Trademark a Podcast Name
Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting...
Read More >>>Starting a business right now? Here are three critical brand protection steps
The following is a transcript of one of my podcast...
Read More >>>The trademark application baseball team – 9 individual parts, working together
I love baseball! And baseball trademarks! To succeed in baseball,...
Read More >>>Brand Management Checklist for a Time of Crisis
As all businesses are facing crisis right now due to COVID-19, Erik shares some keys...
Read More >>>How I Stay Current in Trademark Law: 5 Ways I Keep Learning
The following is an edited video transcript. Watch the full video below. After more than...
Read More >>>The bold brand building palette
An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use...
Read More >>>How Does a TTAB Dispute Differ from Litigation?
What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO...
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